Whether you’re generating sales, leads, or donations, it’s essential for businesses and nonprofits today to have a well-functioning online sales funnel.

But building a high-converting funnel isn't just about pretty landing pages and flashy graphics. To maximize your sales funnel's potential, it's essential to have a marketing strategy tailored to each stage.

That's why we've put together a killer list of marketing ideas to optimize your sales funnel from top to bottom.

Understanding the basics of a sales funnel and how to optimize it at each stage will help any business or nonprofit build an intentional, step-by-step customer journey that leads to greater conversion and greater cash generation.